In the middle of 2022, the Iceland Tourism Board created a system whereby people could have their emails answered by an actual Icelandic pony.

Flim and Flam saw a business opportunity, and jumped on it. So what if it was blatant copyright infringement; so what if their internet connection wasn't entirely legit? People would pay to have an equine answer emails, and they had access to lots of equines.

Some of them could even read.

Based on a true story.