At Hasbro Headquarters:

"Hmm...," thought the executive. "My Little Pony merchandise sales are down."

"How about a new playset?" suggested another.

In Season 9:

Pinkie Pie threw a trunk into the awaiting cart.

Applejack and Twilight walked up.

"What'cha doin' Pinkie Pie?" asked the cowpony.

"Moving out," responded Pinkie.

"Why?" asked Twilight.

"I have no idea. But I'm getting my own super-doper house here in Ponyville!"

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